Product strategy
Turning a broad ambition into a roadmap a team can actually ship: market and clinical context, sequencing, bets worth making, and the tradeoffs behind each one.
We turn complex healthcare problems into products teams can actually ship, across patient, provider, payer, and enterprise workflows. Two decades of clinical experience, healthcare operations, and enterprise product delivery, in one practice.

$1B+
Revenue from a digital health product launched in 2022
40+
Combined years across clinical care, operations, and product
0 → 1
Product functions and platforms built from a blank whiteboard
Prior employers. Company names are used for identification only and do not imply endorsement.
Twenty-plus years at the intersection of clinical complexity and consumer experience across care delivery, payers, health systems, EHR and practice management, and consumer health, at companies of every stage and teams of every size.
Setting strategy, building the org, and shipping in environments where the stakes are high and the stakeholders are many. On the cusp of the AI era, product leadership has never been more important to guide healthcare organizations through the transformation.
Services
Turning a broad ambition into a roadmap a team can actually ship: market and clinical context, sequencing, bets worth making, and the tradeoffs behind each one.
Building the product function from the ground up, or reshaping one that has outgrown its structure. That means roles, levels, rituals, hiring, and the operating cadence that holds it together.
Multi-system programs across the healthcare stack, spanning EHR and practice management, claims and care management, workforce and HR systems, provider onboarding, and data platforms, with the patient and member experience treated as a first-class outcome.
Where AI genuinely earns its place in a clinical, administrative, or care-delivery workflow, how to deploy it responsibly under real regulatory constraints, and how to prepare an organization for the change it brings.
Stepping in as the senior product voice for a period, working with executives, boards, and clinical stakeholders, while the permanent leader is hired or grown.
A candid read on a product, a team, or a category for founders and investors working anywhere across health and technology.
Not sure which of these your team needs? That's usually the first conversation.
Get in touchWho we are
Partner, Product Leadership and AI-Native Product Organizations
Builds product organizations and the products they ship in digital health, including the mental health booking product that has generated over $1 billion since 2022.
Partner, Healthcare Product Strategy and Delivery
0-to-1 product strategy across patient, provider, payer, and enterprise workflows, grounded in hands-on clinical experience and enterprise platform delivery.
Testimonials
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Contact
Whatever corner of healthcare you're working in, tell us a little about what you're building and where it's getting hard. We read everything that comes in.
hello@sweetproductconsulting.com